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McGraw-Hill Construction Launches Network Express to Empower CRM Users
Provides industry-leading content that easily integrates with CRM and Sales Force Automation (SFA) systems for smoother workflow, more leads, and increased sales
NEW YORK, March 11, 2008 — McGraw-Hill Construction, part of The McGraw-Hill Companies and the leading provider of information and intelligence to the construction industry, today announced the launch of Network Express. Network Express provides comprehensive project information from the industry-leading McGraw-Hill Construction Network(R), built on the Dodge database, for easy and flexible integration with CRM systems. The service also offers company data that has been cleansed of duplication, as well as leads generated from the McGraw-Hill Construction Sweets Network, media sites, and Target Leads/Spec Alerts.
"Many leading companies in the design and construction industry are increasingly investing in CRM systems to help their sales and marketing teams focus their efforts and identify and pursue the best opportunities. A CRM system is a great starting point, but to be successful you have to fill it with prospects and promising sales leads. That's what Network Express will do," said Potoula Chresomales, vice president of marketing and product development for McGraw-Hill Construction. "Network Express provides a daily feed of our construction leads from the McGraw-Hill Construction Network(R) directly and seamlessly into any CRM system. Network Express will turbo-charge a company's CRM investment," she added.
McGraw-Hill Construction has led the industry in content for more than a century. The Dodge database contains over 90% of all construction projects in the U.S. and Canada with construction values of $500,000 or more, plus:
- 56% of the projects are private
- 1.4 million companies
- Coverage in the planning, bid, and post-bid stages of construction
McGraw-Hill also uses the Dodge database to pre-qualify users of the Sweets Network, building product information, http://www.architecturalrecord.com, and http://www.enr.com/ to provide a broader range of leads that support the full spectrum of its clients' sales and marketing activities.
Network Express now provides easy integration of this content directly into any CRM system. It enables front-line sales personnel to quickly identify and prioritize people, companies, and projects of interest. Users can also follow up on hot sales leads from McGraw-Hill Construction Media and the Sweets Network, access plans and specifications, track project status through the sales cycle, and maximize their personal productivity -- resulting in better business decisions that yield more profitable results.
"To meet the varied needs of our customers, Network Express has two elements: a direct feed of content available through the Network Express service and set of Certified Partners that have deep expertise with integrating content into each of the leading CRM platforms," said Andrew Fischer, senior director, McGraw-Hill Construction Network. "McGraw-Hill Construction's certified partners are Astadia, Salesforce.com; Code Theatre, Siebel On Demand; Infinity Info Systems, Microsoft CRM and Sage SalesLogix; and Ingenium, Construction Points. This group is growing, with new potential partners currently being assessed," he added. "By partnering with companies that have extensive experience with these platforms, we provide world-class service to our customers. Network Express will enable flexibility and seamless integration into our customers' CRM systems, whether by our partner integrators, or by our customers' own IT teams. Our goal is to make integration quick and easy so our customers don't miss a beat. Whether our customers want to integrate project leads into their home-grown CRM system, an off-the-shelf SFA tool, or a complex enterprise wide CRM implementation, we're ready to make it easy so they can maximize their return on investment."
Ms. Chresomales added, "We have worked very closely with our customers to understand how they work, the tools they use, and the approaches they take. Day-in-the-life market research techniques are helping us learn to walk in their shoes. With our strategic partners, we are embedding our rich content directly into the workflow tools that our customers use on a daily basis. Enabling CRM integration is one element of that strategy. We are pursuing similar integrations with leading document management systems, project management systems, architect workflow tools and other applications that are at the heart of our industry."
For more information, visit http://www.construction.com/network/network-express/.
About McGraw-Hill Construction
McGraw-Hill Construction connects people, projects and products across the design and construction industry. For more than a century, the Company has remained North America’s leading provider of construction project information, plans and specifications, product information, industry news, and industry trends and forecasts. In print and online, the Company offers a variety of tools, applications, and resources that easily integrate with its customers’ workflows. Backed by the power of Dodge, Sweets, Architectural Record, Engineering News-Record, GreenSource and 11 regional publications, McGraw-Hill Construction serves more than one million customers within the $4.6 trillion global construction community. To learn more, visit www.construction.com.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands including Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at www.mcgraw-hill.com.
Media Contacts:
Kathy Malangone
McGraw-Hill Construction
212-904-4376
kathy_malangone@mcgraw-hill.com
Lisa Jaycox
The McGraw-Hill Companies
212-512-3272
lisa_jaycox@mcgraw-hill.com
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