Buildings
Pelli Unveils "Red Building" in West Hollywood
(archrecord.construction.com - 04/04/2006)
By Allison
Milionis
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| Image courtesy Pelli
Clarke Pelli/ Rubenstein Associates |
On March 30, developer Charles S. Cohen
and architect Cesar Pelli unveiled the third and final building
for the Pacific Design Center (PDC) in West Hollywood, California.
With 1.2 million square feet of space, including 130 showrooms,
a theater, a conference center, and the Museum of Contemporary
Art, the PDC is the west coast's largest location for design
products and events.
The new Red Building, named for its
red, glass-clad facade, will comprise two office towers, six
and eight stories high, sitting atop seven floors of parking.
The towers will feature landscaped interior courts and an
assortment of showroom plans that range in size from 14,000
to 36,000 square feet.
It's been 31 years since Pelli's "Blue
Whale" building, the first of three structures planned
for the PDC site, was completed. In 1988, the "Green
Building" was finished, adding 450,000 square feet of
showroom and office space.
The Red Building's executive architects
will be Gruen Associates, and its landscape architects will
be London-based AREA Architects. Cohen predicts construction
will begin in early 2007 and open in 2009.
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