Buildings
Pentagram Designing Harley-Davidson
(archrecord.construction.com - 04/20/2006)
By John
E. Czarnecki
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| Images courtesy Pentagram/Harley-Davidson |
The Harley-Davidson Motor Company has
unveiled its design for a new Harley-Davidson Museum, to be
built in the industrial heart of Milwaukee. The company was
founded here over a century ago.
Pentagram’s New York office is
designing the project’s structure, exhibitions, and graphic
identity. The museum space will be spread over three buildings,
which will contain shows, company archives, a retail shop
and restaurants. The project will evoke the raw, gritty heritage
of company’s motorcycles, and the industrial past of
Milwaukee’s Menomonee Valley. It will be located on the
Menomonee River just south of downtown, and be primarily composed
of black brick, glass, and exposed structural steel. Glass-and-steel
skywalks will connect the three buildings, and three steel
towers will hide mechanical equipment while supporting Harley-Davidson
signage.
The Milwaukee office of Hammel, Green
and Abrahamson is the architect of record. Oslund and Associates
of Minneapolis developed the landscape plan, which includes
a riverwalk, greens, terraces, and landscaping. The $75 million,
130,000-square-foot museum is scheduled to open in 2008 for
the company’s 105th anniversary.
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