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Keeping America Competitive

A new report says the U.S. is holding its own in the global economic race. But it must take steps now to boost research and education

11/15/2006 By Jessie Scanlon

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"At the beginning of the 21st century, America stands at the dawn of the conceptual economy, in which insight, imagination, and ingenuity determine competitive advantage and value creation. To succeed in this hypercompetitive, fast-paced global economy, we cannot, nor should we want to, compete on low wages, commodity products, standard services, and routine science and technology development."

So declares Deborah Wince-Smith, president of the Council on Competitiveness, in a report released on Nov.14 titled Competitiveness Index: Where America Stands.

The 111-page report, co-authored by Harvard Business School Professor Michael Porter, offers a sweeping, thorough analysis of America's place in the global economy—past, present, and future. And despite current hand-wringing about the trade deficit, offshoring, and students' declining math and science skills, not to mention the seemingly unstoppable rise of China and India, the report is less pessimistic than one might expect.

In fact, according to the report, the U.S. has more than held its own. Not only is it the world's largest economy, the U.S. has grown faster between 1986 and 2005 than any major developed country and is responsible for one-third of global growth over the past 15 years. The U.S. remains the world's largest manufacturer and is still one of the top exporters. That said, as the report emphasizes, America's position in the global economy is by no means guaranteed. And to stay competitive, the country must take action on a number of fronts.

Leveraging for Future Prosperity
The meat of the report is divided into four sections: the shifting landscape of the global economy, how Americans rank on a global prosperity index, where the U.S. stands in the global economy based on its strengths and weaknesses, and key sources of U.S. competitiveness and how those can be leveraged for future prosperity. Those sources are entrepreneurship, education, energy, and innovation.

The report's prescription? In entrepreneurship, the U.S. still has the edge, supported by increasingly low barriers to entry, access to capital, and a culture that encourages entrepreneurial risk. That said, both state and federal politicians need to work to limit regulations and to focus on regions where capital is in short supply. In the education arena, America has a track record of expanding access to high school and college education, and it needs to return to that tradition, as success in the conceptual economy depends on the ability to grasp complex connections and to think creatively. When it comes to energy, the U.S. needs to create a long-term, sustainable, and diverse portfolio that is less susceptible to global energy prices and less dependent on foreign supplies.

Innovation, the report notes, "is probably the most important area of economic performance for the long-term prosperity of this country." The government's network of national laboratories, along with public and private research universities, lead the world in terms of scientific research. But continued funding for those institutions is critical. In addition, to remain an innovation leader, the U.S. needs to look beyond science and technology—the focus of the report—toward creativity and design thinking.

The Bogeyman Backed Off
The Council on Competitiveness was established in 1986—a period characterized by concern over America's future place in the global economy, given the growing competitive threats from abroad. The bogeyman then: Japan. Twenty years later, those worries proved unfounded, and the U.S. remains the largest economy in the world. Still, while the landscape of the global economy has changed significantly, as the report details, there is no reason that the U.S. cannot take the steps required to stay competitive—steps recommended by the Competititiveness Index: Where America Stands report.

So while the Competitiveness Index inspires optimism—the U.S. isn't sealed to a fate of being crushed by a BRIC—the question remains whether the necessary actions will be taken. Will the broken patent process be fixed? Will Congress implement the tax incentives to encourage corporate research and development? Will the National Competitiveness Investment Act—introduced by Senators Joe Lieberman and John Ensign—be passed?

Can a Democrat-controlled Congress or the next President give an "F" to the Leave No Child Behind Act—legislation that has stymied critical efforts to innovate in education—and actually do something to reverse the declining math and science scores of American high school students and the dwindling numbers of college computer science majors, which dropped by 50% between 2000 and 2005?

The most optimistic answer is "maybe." If you disagree, count the number of times that you heard the word "innovation" mentioned in a political ad or debate leading up to the recent midterm elections. If you guessed zero, you're right.

Granted, promoting innovation requires a complex, multipronged effort, which isn't easily addressed in the soundbites of today's media-political environment. But the issue should be on the table and in the last election, it wasn't. It is hoped that reports like the Competitiveness Index will put the issue of innovation on every congressman's to-do list. As the report concludes: "we have the capabilities needed to succeed. If we fail, we have only ourselves to blame."

Scanlon is Innovation & Design editor for BusinessWeek.com.

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