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(Source enr.com - Date 3/23/03)

By Judy Schriener

Krueger
Krueger

Internet firm BuildPoint Corp. last spring announced its plan to become more of a software company and less of a dot-com. BuildPoint abandoned its original plan to provide a ubiquitous online procurement system and began focusing on developing a way to manage subcontractor data on the Web. In line with that, CEO Mike Kaul, who was brought in last year to turn BuildPoint around in the midst of the dot-com crash, is turning over day to day operations to former VP of sales Mike Krueger, who now becomes president and COO.

Kaul has been named CEO of diCarta, a Redwood City, Calif.-based software company that provides enterprise software for management of contracts. He will remain CEO of BuildPoint, also in Redwood City, just a few blocks away from diCarta. Founder Florian Aalami will remain chief technology officer and VP of business development.

The timing is right for Kaul to take a step back, he says. "I brought my value" Kaul explains. "We brought in the first customers and revenue and got the traction. It's a rational transition point in BuildPoint's life. The strategy is there; now it's about sales and execution. And I've got a team at BuildPoint that when I start my sentences, they finish them."

Krueger joined BuildPoint in January. His background is in software development, especially relating to customer relationship management. This is his first venture into the construction industry.

He says BuildPoint currently has six contractors using its subcontractor software, including two Skanska-owned firms -- Sordoni Skanska and Etkin Skanska -- Charles Pankow Builders and Swinerton Builders. BuildPoint is targeting the companies on the ENR Top 400 Contractors list, he says. People actually using the software number in the dozens for its provider relationship software product (PRM) and in the hundreds for its bid manager product, says Aalami.

BuildPoint is working with other software companies to develop ways for data to seamlessly flow from one type of software to another. Its newest partner is Meridian Project Systems, for which a "data bridge" is being built for interaction between BuildPoint's products and Meridian's Prolog products. "We don't want to create another island of data. Otherewise we're just causing another problem that someone's going to need to fix in the future," says Aalami.

Earlier in the year, BuildPoint announced its partnership with Planwell, an online reprographer. "It's not just a link but true integration," claims Aalami.

BuildPoint, which was formed in 1999, originally was building an online procurement system for contractors, but found, as did its competitors in that arena, that the industry wasn't receptive enough to that to make it a profitable venture. Whereas most of BuildPoint's competitors are gone or have been absorbed into other firms, BuildPoint has been reinventing itself while retaining its core expertise of working with contractors and subcontractors on the bidding process. That reinvention has taken more than a year.

"We've gone through many phases," says Aalami. "We've been focused on building the products and now we're focusing on servicing our customers. It's not about building the next big thing anymore."

McGraw-Hill Construction, which includes construction.com, has been an investor in BuildPoint since 2000.

Photo courtesy of BuildPoint

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