Registration/Breakfast

Key Steps for Success in the Construction Marketplace

Presented by:
John Vaci, Architectural Consultant, McGraw-Hill Construction - view bio »

Topics to be covered:

• What do AEC professionals need to know about your products to select and specify them?
• What are the key steps for marketing new products to AEC professionals?
• What are the key steps that your sales representatives can take to get your products selected, specified and purchased?
• What does LEED mean to you, the manufacturer?
• How important are properly written proprietary specifications for building product manufacturers’ marketing programs?
• Where do your products fit into the design and construction process?
• What is a consultative sales call and how do you connect with specifiers in a positive way?
• When is the right time to contact specifiers?
• How do you find and follow up on real leads that get products into the marketplace?

Lunch

Integrated Products Earlier in the Design Process with BIM

Presented by:
Steve Jones, Senior Director of Business Development, McGraw-Hill Construction - view bio »

Topics to be covered:

• What is BIM, and why are design firms migrating toward it?
• Where is the industry now, and where is it heading?
• What does BIM look like, why are products now selected early in the design process, and how will BIM help manufactures get their products into the design at the earliest of stages?
• What is the difference between a 3D model and an information model?
• What do manufacturers need to produce to get into the game?
• How else can manufacturers get a head start to take advantage of this new movement?
• This session will also include a 3D Modeling "how-to" segment with several BIM tools.

BIM Panel Discussion

Panel of design and construction industry professionals will describe what they are doing to implement BIM. Panelists will take questions from the audience to help you understand better how your firms can benefit from BIM.