The new SmartMarket Report, Business Case for Energy Efficient Building Retrofit and Renovation, through in depth market research and case studies, shows that industry-wide adoption of energy efficiency investments is ultimately profitable and makes good business sense. The report demonstrates that the ambitious goal of tackling efficiency across the entire built environment is achievable, but only through a serious recognition and response to the obstacles particularly in the office, retail, healthcare, and education sectors. The research in this report provides new insights that build on previous research by McGraw-Hill Construction and others on how to create high performing buildings. Some critical results include:
78% of owners are planning to undertake energy-efficient upgrade projects over the next two years.
92% of companies report being influenced by operational savings in their decision to pursue energy efficiency projects, but market differentiation (73%) and employee satisfaction and productivity (71%) are also important.
The 72-page report contains market research data on green building's market size and green retrofit and renovation's share of the market as well as a section featuring the perspectives of banks and real estate investment firms on financing energy efficiency.
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