Barb Ruppel | Sweets Content Operations

Name: Barbara Ruppel

Title: Director, Sweets Content Operations

Office Location: Pittsburgh, PA

Chris Archambault


How long have you been with Dodge Data & Analytics?

I started with Sweets in 1995 as part of a team of licensed architects and engineers who helped building product manufacturers understand the specification market and maximize the impact of their content on Sweets. I was a frequent Sweets user in architectural practice, so it was an easy fit!


Tell us about your role with Dodge—how do you spend a typical day?

My team is responsible for the publication and maintenance of building product information on Sweets. A typical day may include meeting with customers to discuss their content, fielding requests from our sales reps, and managing various aspects of the production workflow. There are also lots of opportunities to collaborate with our Product, Technology, and Marketing teams and participate in trade shows to demonstrate our services.


What do you like most about your job?

Working directly with building product manufacturers to ensure that they are reaching their target audience. I really enjoy learning about their unique products and developing content strategies that can help them grow their business. Our customers are very appreciative of the way that we always try to see things through the lens of our end user audience.

I am also extremely fortunate to be surrounded by such talented and passionate people, both within my own team, and among the other Dodge teams that I get to work with daily.


What is your proudest accomplishment in the past 12 months?

Sweets reached a significant milestone of 100,000 products, a result of several initiatives such as expanded “unlimited products” offerings to our customers and improvements to our automated content collection tools. I’m very proud to be part of the cross-functional team of people who contributed to this accomplishment. Not only do we make it easier for building product manufacturers to publish their content and see results, but the exponential recent growth of content on our site will ensure that we are providing the most relevant content to architects, engineers, and contractors.


What are your priorities for the next 12 months?

Continue to grow the quantity and quality of content on Sweets. Also continue to support product enhancements which can strengthen our position in the marketplace and allow all members of the design and construction team to incorporate product information from into their daily workflow.


How would you describe the value that Dodge delivers to its customers and the construction community?

Dodge Data & Analytics provides critical industry information that is pertinent to all phases of the design and construction process. We enable relationships between all parties and provide tools to effectively evaluate business opportunities. Matching Sweets leads to the wealth of project information in the Dodge Network is just one example of the connectivity that we provide.


What are the most attractive opportunities that you see for Dodge?

Continued enhancements and expansion of our products, services, and infrastructure as we strive to become the data hub for the construction industry.


What changes in the industry have you seen in your time here?

One of the most significant changes has been the growth of more collaborative project delivery mechanisms, such as building information modeling (BIM). While these concepts have been around for a very long time, technology advancements in recent years have allowed a much freer exchange of data (interoperability) and increased adoption of the tools. The ability to virtually build a project in advance has been proven to reduce errors and omissions, reduce project duration and construction cost, allow opportunities for offsite prefabrication, and minimize risk/litigation.


How do you spend your spare time?

Mostly spending time with my family and friends. I live in Pittsburgh and one of my goals for the new year is to spend more time exploring the city, especially some historic structures. There are also many new restaurants in the area that I would like to try!


Anything else that you’d like to share?

Clinton R. Sweet began distributing ''Sweet's Indexed Catalogue of Building Construction'' in 1906 in response to a growing need among architects for a standardized system to categorize and display building product information (over 100 years later, many manufacturers still refer to their own brochures as their “Sweet’s catalog”!). Sweets has evolved over the years to its current online format, but has always kept true to its original purpose of providing the most comprehensive resource of building product information to the design community.




Continue reading from The Scoop January 2018 Edition:
Dodge Data & Analytics Launches Dodge Construction Central™ to Deliver Deeper Market Insights and Make Coordinating Project Teams Easier





About Dodge Data & Analytics

: Dodge Data & Analytics is North America’s leading provider of analytics and software-based workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities and execute on those opportunities for enhanced business performance. Whether it’s on a local, regional or national level, Dodge makes the hidden obvious, empowering its clients to better understand their markets, uncover key relationships, size growth opportunities, and pursue those opportunities with success. The company’s construction project information is the most comprehensive and verified in the industry. Dodge is leveraging its 100-year-old legacy of continuous innovation to help the industry meet the building challenges of the future. To learn more, visit


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