Spotlight on Brenda Griffin at Dodge Data & Analytics

Name: Brenda Griffin

Title: Senior Director, Business Operations

Office Location: New York, NY

Brenda Griffin

 

How long have you been with Dodge Data & Analytics?


I have been working with the Dodge Data & Analytics brands for over 25 years.

 

Tell us about your role with Dodge—how do you spend a typical day?


I am responsible for the Dodge newsgathering effort as well as the Sweets content acquisition operation. I spend a good part of my day on the phone with DDA leaders, NGO managers and content partners developing new strategies to expand and improve our data assets and identify new sources of information.

 

What do you like most about your job?


Exchanging ideas with the smart people I’m surrounded by (including our customers) to improve and grow the Dodge business.

 

What is your proudest accomplishment in the past 12 months/your time with Dodge?


I can never pick just one, so here are three: (1) we more than doubled the number of plans and specifications we published on Engineering projects; (2) we grew the Sweets content offering to 100,000 products; and (3) we have hired and promoted a number of talented individuals in NGO to enhance our great team.

 

What are your priorities for the next 12 months?


We will never be done expanding and improving the data we provide our customers, so that will always be a top priority. However, it is my hope that we have the opportunity to innovate the technology platforms and services that support NGO’s efforts to make us smarter, faster and more precise in providing new and existing data sets.

 

How would you describe the value that Dodge delivers to its customers and the construction community?


Dodge provides a collaborative, multi-dimensional platform that allows customers to consume information to meet their business and operational needs. During a recent customer visit, I learned that even within a single company, the customer’s marketing, product, forecasting and manufacturing teams each used Dodge’s data differently to manage their business. Our data influenced their decisions regarding who to market to, when new manufacturing lines should be built or turned on, and when raw materials should be purchased. There aren’t many companies out there who have the capacity to influence that many functional areas of a business. Dodge does.

 

What are the most attractive opportunities that you see for Dodge?


I think Dodge is well positioned to take its data and analytic tools to new markets.

 

What changes in the industry have you seen in your time here?


I know this probably dates me but, the evolution from print to digital information has not only transformed how we consume data, but the methods by which we acquire and use it to quickly make changes and decisions around the products and services delivered to our customers. While the construction industry has been slower to adopt technology than other industries, our customers have far different expectations today regarding data timeliness and accuracy due to the availability of information in the public, digital domain. If they see it elsewhere, they expect us to have it, and if we don’t have it, then as my grandmother would say, you’re late and wrong!

 

How do you spend your spare time?


My husband and I love to travel and I have been fortunate to visit five of the seven continents. When I’m not traveling, I spend time at the beach town where I grew up enjoying time with family and friends.

 

What would you like people to know about you that they may not?


My family has always advocated giving back to the community where you live so, when I was asked to sit on the Board of Directors of the Hoboken Public Library Foundation, I accepted. The Library is currently the only Library in the state of New Jersey on the National Register of Historic Places. The land on which the Library was built was donated to the city by a woman, Martha B. Stevens, in 1896.

 

 

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About Dodge Data & Analytics

: Dodge Data & Analytics is North America’s leading provider of analytics and software-based workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities and execute on those opportunities for enhanced business performance. Whether it’s on a local, regional or national level, Dodge makes the hidden obvious, empowering its clients to better understand their markets, uncover key relationships, size growth opportunities, and pursue those opportunities with success. The company’s construction project information is the most comprehensive and verified in the industry. Dodge is leveraging its 100-year-old legacy of continuous innovation to help the industry meet the building challenges of the future. To learn more, visit www.construction.com.

 

Media Contact

: Benjamin Gorelick | Spector & Associates +1-212-943-5858, ben@spectorpr.com