Contractors at the top end of the spectrum report experiencing higher project quality, greater impact of safety on their project ROI and better ability to retain and attract new staff than those at the low end of the spectrum.
NEW YORK – April 12, 2016 – A new study from Dodge Data & Analytics establishes a safety culture spectrum based on the performance of 254 U.S. contractors on 33 leading indicators of a safety culture. The new Building a Safety Culture SmartMarket Report, available for free download at http://analyticsstore.construction.com/smartmarket-reports/Safety2016.html and produced in partnership with CPWR (The Center for Construction Research and Training) and United Rentals, along with 12 other supporting and contributing organizations, examines the wider use of safety management practices in the construction industry and more frequently achieved benefits for contractors at the high end of the safety culture spectrum compared to those at the low end. The contrast of the findings of the current study with a previous safety study conducted by Dodge Data & Analytics in 2012 also reveals that contractors are reporting more benefits from their investments in safety management practices in general and that there is wider recognition of the importance of actively engaging jobsite workers to improve project safety.
Currently, across the construction industry, nearly one-third (32%) of contractors fall in the high end of the safety culture spectrum, based on their level of use of the 33 leading indicators; over one-third (35%) are in the moderate level and exactly one-third (33%) are at the low end of the spectrum. Many more companies at the high end of the spectrum report impressive business benefits resulting from their safety investments than those at the low end, including:
In the current market, the ability to attract and retain staff is becoming increasingly important for companies to stay competitive, while project quality contributes directly to client satisfaction and increased project ROI is a strong business benefit. “The findings make a strong case for companies to actively nurture a strong safety culture at their organization,” says Stephen Jones, Senior Director of Industry Insights Research at Dodge Data & Analytics. “The leading indicators featured in the report also provide a roadmap that companies can use to improve the safety culture at their companies, in areas like management commitment to safety, embracing safety as a fundamental company value and worker involvement in jobsite safety.”
In addition, a comparison of the findings in the current study to the one conducted in 2012 reveals much better performance in several areas. For example, the percentage of contractors who find that safety investments increased their ability to contract new work increased 10 percentage points from the previous study to 76%, a strong business benefit. The same jump occurred in the percentage that had reduced reportable injuries (81%). The most striking leap was among those who find that their safety investments increase their ability to retain staff, which was up 18 percentage points to 64%.
“Strong majorities of the respondents indicated that they have adopted sound occupational safety and health practices in order to reduce liability concerns and avoid potential business disruptions,” remarks Pete Stafford, Executive Director at CPWR. “But it’s especially pleasing to see that in 2015 -- as in 2012 -- the leading driver for continuous improvement was concern for their workers’ well-being.”
Several report findings point to an important shift in the construction industry since 2012 in the recognition of the importance of the role jobsite workers play in increasing project safety.
James A. Dorris, Vice President - Environmental, Health & Safety at United Rentals, believes this finding demonstrates the shift in the construction industry to looking at safety as a value, rather than as a priority. “The significance in the shift of how jobsite worker involvement is seen underscores our need to make safety value-driven and personal. When workers are made a part of the process and are provided the tools and training they need to succeed, safety becomes recognized as the one thing that sets them -- and the company they work for -- apart from others. It’s what makes them world-class.”
Other top findings in the Building a Safety Culture SmartMarket Report include the most widely used indicators of a safety culture in the industry; the most effective safety practices and trends in safety training, including online training; and the most effective means of communicating safety messages to workers. In addition to premier partners CPWR and United Rentals, supporting research partners include Autodesk, ClickSafety and Procore, and contributing partners include the National Institute of Building Sciences and PCL Construction. Association partners include ABC, AGC, CURT, LCI, MCAA, NECA and SMACNA.
Dodge Data & Analytics is North America’s leading provider of commercial construction project data, market forecasting & analytics services and workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities that help them grow their business. On a local, regional or national level, Dodge empowers its customers to better understand their markets, uncover key relationships, seize growth opportunities, and pursue specific sales opportunities with success. The company’s construction project information is the most comprehensive and verified in the industry.
As of April 15th, Dodge Data & Analytics and The Blue Book -- the largest, most active network in the U.S. commercial construction industry -- combined their businesses in a merger. The Blue Book Network delivers three unparalleled databases of companies, projects, and people.
Dodge and The Blue Book offer 10+ billion data elements and 14+ million project and document searches. Together, they provide a unified approach for new business generation, business planning, research, and marketing services users can leverage to find the best partners to complete projects and to engage with customers and prospects to promote projects, products, and services. To learn more, visit: construction.com and thebluebook.com.
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