In today’s fast-paced digital world, your business strategies must continuously evolve. This rings particularly true when it comes to marketing to architects and increasing your building materials sales. If you are struggling to create new opportunities for selling building products, perhaps you are overestimating the impact of “this is what we always do” sales and marketing techniques and underestimating others. Dodge Data & Analytics survey data suggests that many building product manufacturers are holding fast to traditional beliefs and business strategies and missing opportunities to increase building materials sales.
Dodge Data & Analytics surveyed nearly 250 architects and engineers and over 100 building product manufacturers to help building product manufacturers better understand architects’ product research, selection and installation habits and priorities. Dodge Data and Analytics’ survey Understanding How Building Products are Researched, Selected and Installed polled architects about their product research and selection habits in four key areas:
Next, we compared architects’ responses with how building product manufacturers thought architects would respond, and the disparities are quite surprising. From these differences in expectations, Dodge Data & Analytics compiled 10 traditional rules that building product manufacturers should break, and the corresponding opportunities that could arise, including:
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