How to Measure Your Market Opportunity

This guide shows you ways to measure your market opportunity that enable you to make more effective decisions about your sales, marketing, and product performance. You’ll learn:
 
  • How to focus on the right construction activity numbers
  • Why you need to dissect activity by geography
  • The difference between the two standard measures of activity—and which one to use when gauging opportunity
  • Four additional refinements that enable you to better calculate opportunity