By Donna Laquidara-Carr, Ph.D., LEED AP
Since 2006, Dodge has partnered with the National Association of Home Builders (NAHB) on a survey of home builders about their commitment to green building. The latest study, which is the sixth in that series, has just been published in the Green Multifamily and Single Family Homes 2017 SmartMarket Brief. The findings demonstrate that, in the single family and multifamily markets alike, there is a growing commitment to building green, but the level of green building and drivers differ between the two markets. The study also demonstrates the rising use of renewables and the growing interest among single family builders in net zero homes.
Single Family Green Building Involvement
One third of single family builders (33%) are building more than 60% of their homes green. This demonstrates the prevalence of green homes in the current single family market. The availability and affordability of green products has been and continues to be a strong driver for growth in the level of green building involvement among single family builders, second in the current study only to customer demand. And the study indicates that many who are not building green at this level still anticipate doing so, with 44% expecting to build more than 60% of their home projects green by 2022.
Even more striking is the percentage of home builders who are dedicated green builders (doing more than 90% of their projects green). That percentage is currently 19%, and by 2022, nearly one third (31%) expect to be dedicated green builders. There is also an interesting shift in term of the make-up of those dedicated green builders. Currently, a significantly higher percentage of small builders (those doing less than 10 homes annually) are dedicated green builders than large builders (those doing 25 or more homes annually). However, by 2022, nearly the same percentage of small (32%) and large (31%) of builders expect to be dedicated green builders. This will dramatically expand the numbers of green homes built, and by extension, the need for green building products and workers for the home building market.
Multifamily Green Building Involvement
The pattern is similar but not the same among multifamily builders. Unlike the single family builders, who have seen a gradual increase in their level of green involvement from study to study, there is a dramatic change in the percentage of multifamily builders doing more than 60% of their projects green. In 2014, the last time multifamily green building involvement was measured by Dodge, 23% were involved with green building at that level, and the majority of them were not dedicated green builders. By 2017, over one third (36%) are now building more than 60% of their projects green, and more importantly, the vast majority of them are dedicated green builders.
Their estimates for 2022 demonstrate the growing commitment to green among multifamily builders. Almost half (47%) are planning to be doing more than 60% of their projects green, and over 80% of them will be dedicated green builders.
Customer demand is a critical driver for green building among multifamily builders, but government or utility incentives and changes in codes, ordinances and regulations are also very important for this group.
Priorities for Green Building
Multifamily builders also have different priorities for green building than do single family builders. While nearly all single family and multifamily builders rank energy efficiency among the top practices for building green, and while a high percentage of both also consider healthy indoor living environments important, they differ on the importance of other practices. Single family builders place greater weight on being durable and resilient, and multifamily builders are more likely to prioritize water efficiency.
Renewable Energy and Net Zero Homes
Nearly one quarter of single family builders (23%) reported using solar photovoltaics (PV) on their projects in 2016, and even more multifamily builders (27%) reported doing so. Among single family builders, this places the use of solar PV nearly at the level of ground source heat exchange (25%), and it makes solar PV by far the most widely used renewable technology currently among multifamily builders. That pattern continues in anticipated use in just two years, with nearly half of single family home builders expecting to use ground source heat exchange (45%) and solar PV (43%) and over half of multifamily builders (54%) expecting to use solar PV.
The growth in renewables has helped support an increasing level of engagement with net zero homes among single family builders. In the study Dodge conducted in 2015, 21% of home builders reported that they had built at least one net zero home, and in just two years, by 2017, 29% now report having done so. By 2019, 44% of home builders expect to build a net zero home, demonstrating the expectation that this is a growing segment of the residential market, if still a small one at this point. Most report that more customer demand will be a critical driver for them to build net zero homes in the next few years, along with gaining a competitive advantage and the availability of less expensive renewable technologies.
In all, the findings demonstrate a healthy and growing market for green among single family and multifamily builders, one that is strongly influenced by the kinds of products and technologies available to them.
Dodge Data & Analytics is North America’s leading provider of commercial construction project data, market forecasting & analytics services and workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities that help them grow their business. On a local, regional or national level, Dodge empowers its customers to better understand their markets, uncover key relationships, seize growth opportunities, and pursue specific sales opportunities with success. The company’s construction project information is the most comprehensive and verified in the industry.
As of April 15th, Dodge Data & Analytics and The Blue Book -- the largest, most active network in the U.S. commercial construction industry -- combined their businesses in a merger. The Blue Book Network delivers three unparalleled databases of companies, projects, and people.
Dodge and The Blue Book offer 10+ billion data elements and 14+ million project and document searches. Together, they provide a unified approach for new business generation, business planning, research, and marketing services users can leverage to find the best partners to complete projects and to engage with customers and prospects to promote projects, products, and services. To learn more, visit: construction.com and thebluebook.com.
Eric Becker | 104 West Partners | email@example.com
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