Marketing to Architects: Understanding Architectural Specification | Construction Webinars


If you’re struggling to create new opportunities for building materials sales, perhaps you’re overestimating the impact of your “this is what we always do” sales and marketing to architects tactics and underestimating others. According to Dodge Data & Analytics survey data, many building product manufacturers are holding strong to traditional beliefs and strategies and missing the chance to increase building materials sales.

This brief but powerful webinar shines light on topics like:

  • Marketing to architects
  • How building product manufacturers may be overestimating traditional sales and marketing activities
  • Whether architects choose only products they are familiar with or which other factors come in to play, like architectural specification
  • If BPMs should continue to market to the architect even after a project has started
  • How often a GC is successful in getting an alternate product/brand approved