Exploding 9 Myths

If you’re struggling to create new opportunities for your products, perhaps you’re overestimating the impact of your “this is what we always do” sales and marketing tactics and underestimating others. According to Dodge Data & Analytics survey data, many building product manufacturers are holding strong to traditional beliefs and strategies, and missing the chance to increase sales.

Read on to learn of nine often overlooked opportunities for you to improve your marketing and sales efforts including:

  • How building product manufacturers may be overestimating traditional sales and marketing activities
  • Whether architects choose only products they are familiar with or which other factors come in to play
  • If BPMs should continue to market to the architect even after a project has started
  • How often a GC is successful in getting an alternate product/brand approved